Marion & Prince Edward Islands are a remote pair of sub-Antarctic islands. Dubbed the “Frigid Isles” in 1772 by French explorer Marion du Fresne, Later renamed “Prince Edward islands” by the famed seafarer James Cook. They are now South Africa’s jewels in the wild Southern Ocean.
How the beer began…..
Frigid Isles Brewing is entirely inspired by the Subantarctic Prince Edward Islands, their pristine wildlife populations and the long-term dedicated efforts of researchers to better understand and protect these irreplaceable places.
In particular, Frigid Isles beers celebrate the four decades of research conducted by the Marion Island Marine Mammal Programme (MIMMP).
In so doing our sole aims are to create greater awareness and raise much needed funds for the MIMMP and other research programmes associated with the Prince Edward Islands by brewing and selling excellent beer.
In a changing South Africa, especially within the higher education and research sectors, it has become increasingly imperative that research endeavours strive for greater public engagement, societal investment and alternative funding income avenues.
The Marion Island Marine Mammal Programme has an increasing national and international public ‘brand’. However, despite the large following, this is largely a ‘converted’ audience.
The challenge therefore taken up by Frigid Isles Brewing is to extend the awareness to a broader public through beer.